As we discussed previously, a Trademark Audit is an important inventory tool that should be used to be sure that the trademark assets of the company are being properly used and protected. Another important function of a Trademark Audit is to be sure that you are using only your own trademarks; or, if you are using your competitors’ marks that such use is correct and proper.
Continue Reading Branding 101 – Trademark Audit: Evaluating Comparative Advertising