This week we are discussing ways you can use a third party’s mark to identify the third party’s goods or services while also advertising your own. For example, a dental office wants to let potential patients know that it uses a specific brand of dental veneers. The law allows XYZ Dental to factually state:
“XYZ Dental specializes in the fitting and application of ABC® brand veneers.”
This type of use is known as nominative fair use and as with comparative advertising and descriptive fair use, there are rules that need to be followed.
Continue Reading Branding 101: Nominative Fair Use